Evolve Protein
Photography builds a flavorful experience with thoughtful visuals.
Role: Art Director, Designer
Responsibilities: Concept and design digital-first campaign, storyboard video, swipes and shot list, remote “on-site” creative direction for photoshoot.
Evolve introduced a new plant-based based protein with 4 new flavors in the natural space. I saw this as an opportunity to showcase a unique flavor experience.
Luscious beds of greens and freshly sliced fruits and vegetables help set the tone for each flavor profile.
As a way to build flavor appeal, each product was photographed cutting board-style along with real ingredients.
